Trends & Industry Dynamics

OpenAI’s ads pilot is getting more accessible to some advertisers

The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.

Can the Trade Desk remain ‘king’ of the open web?

The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.

Google soups up DV360 with more YouTube buying options, Gemini integrations

The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.

Some ad-tech companies are pivoting amid open web ‘contraction’

At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.

Global go-getters: Who ruled the world at the 2025 Partner Awards?

Coworking with Irina Katsnelson

She’s SVP of enterprise sales, Nexxen.

As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges

New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.