Ad Tech & Programmatic
Ad-tech companies are looking to standardize agentic AI media buying
Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.
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Ad Tech & Programmatic
Coworking with Aman Sareen
He’s CEO, Aarki.
Ad Tech & Programmatic
Palantir is pitching ad agencies on its AI technology
The controversial software company has met with agencies to pitch inventory planning, programmatic sales, and campaign optimization use cases.
Ad Tech & Programmatic
NBCU’s latest ad tool: One Platform Total Audience
Surprise, surprise: It uses AI.
Ad Tech & Programmatic
Omnicom touts revenue growth, AI investments in Q2 earnings
The company’s organic revenue grew 3.4%.
Ad Tech & Programmatic
Ad triopoly touts AI at industry event
All three have unveiled new AI products in the last few months.
Ad Tech & Programmatic
The Trade Desk wants advertisers to know that, like almost everyone else, it also uses AI
CEO Jeff Green called it “the most hyped technology of the last 10 years.”
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