Ad Spend Trends

Can the Trade Desk remain ‘king’ of the open web?

The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.

Some ad-tech companies are pivoting amid open web ‘contraction’

At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.

Global go-getters: Who ruled the world at the 2025 Partner Awards?

Coworking with Irina Katsnelson

She’s SVP of enterprise sales, Nexxen.

Total global ad revenue grew to $1.14 trillion in 2025: WPP Media

Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.

Inside Spotify’s evolving ads strategy

Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.

Roku leans on ad-tech investments to navigate rocky economic climate

In an environment that “demands agility,” company execs are framing CTV as a performance channel.