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Strategy & Trends

Explore deep dives into Strategy & Trends within the Social & Influencers landscape. Marketing Brew brings you essential updates and strategies for modern ma...

Brand Building
Community Building
Content Distribution
Creator Economy
Full-Funnel Marketing (Social)
Influencer Marketing Strategy
Newfronts (Social)
Organic Reach
Paid Social
Social Media Strategy
Social Media Trends
Social Studies
User-Generated Content (UGC)
A teenager in their room, holding a phone with the Instagram logo on the screen
Social & Influencers

Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report

A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.

Jasmine Sheena
Grant and Ash posing
Social & Influencers

How Grant & Ash are rewriting the rules of creator brand safety

The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”

Katie Hicks
Photo collage showing a screenshot from CNN using Kalshi data for political analysis, next to a screenshot from the Golden Globes with Polymarkets data showing Golden from KPop Demon Hunters winning best song.
Social & Influencers

Polymarket and Kalshi are turning TV programming into one big casino

Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.

Jennimai Nguyen
A still from the opening of the podcast Marketing Brew Weekly, showing hosts Katie Hicks, Kelsey Sutton, and Jennimai Nguyen above a repeating graphic of a teal speech bubble with a heart in it
Social & Influencers

‘Marketing Brew Weekly’ won a Webby!

Seven months in, our podcast is just getting started.

Kelsey Sutton
Inside the Barbie activation at Coachella, featuring pink walls and ceiling, a disco ball, and a charm bar.
Social & Influencers

‘She’s a cultural icon’: How Barbie’s marketing team is targeting fans across generations this year

Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.

Kristina Monllos
Head shot of Jesse Feister, who is wearing a black shirt, against a teal background with Q&A in large letters.
Social & Influencers

‘The creative is coming out of the internet’: What this year’s Webby winners say about advertising

We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.

Jennimai Nguyen
Photo collage of a good wipes billboard, Olandria in a Barbie photo booth with the Coachella ferris wheel, and a Starbucks-filled refrigerator.
Social & Influencers

Why ‘Brandchella’ still has staying power

Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.

Jennimai Nguyen

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