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Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.
Marketers say the platform isn’t ready for full automation.
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
She’s partner and chief media officer, Zambezi & Scale by Zambezi.
Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.
“Don’t miss out making whole meetings about one single video,” Kaeden Rowland told us. “Just do the video.”
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