Social & Influencers
How Grant & Ash are rewriting the rules of creator brand safety
The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”
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Influencer Marketing Strategy
Master Influencer Marketing Strategy with Marketing Brew. Discover how Influencer Marketing Strategy is redefining social media strategy, creator partnership...
Social & Influencers
Why ‘Brandchella’ still has staying power
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Social & Influencers
How advertisers are thinking about Meta’s affiliate tool rollout
Some brands may be slower to use affiliate tools than others.
Social & Influencers
All things creator marketing with Tiffany Rivers
The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social and Creator Marketing event, shared how nonprofit organizations can partner with creators.
Social & Influencers
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
Social & Influencers
Creators showed up at this year’s Super Bowl ‘more than ever’
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
Social & Influencers
This holiday season, more brands are mixing affiliate arrangements into their creator deals
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
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