Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Revalidate Page
Brand Strategy
Stay ahead in Brand Strategy with Marketing Brew. Get the latest news, expert analysis, and industry trends to master your marketing strategy.
Brand Strategy
What’s up with those Museum of Sex bus ads?
Expect to see the museum logo plastered across New York City buses through the end of the year.
Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
Brand Strategy
Why Hollister made its first music video for graduation season
The video, which features Gigi Perez covering Green Day, is part of an evolution of the brand’s music-driven marketing strategy.
Brand Strategy
When it pays to engage in a brand rivalry—and when it doesn’t
Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
