Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
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Core Brand Strategy
Explore deep dives into Core Brand Strategy within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for modern market...
Brand Strategy
Coworking with Tara Corey
She’s SVP of marketing, Optimizely.
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Brand Strategy
ESPN never had one official brand identity—until now
The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.
Brand Strategy
NPR’s new brand campaign wants you to ask questions
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
Brand Strategy
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
For the show’s fourth season, brand collabs were plentiful, despite any potential Regency-era obstacles.
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