Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
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Purpose, Ethics, & Responsibility
Stay updated on purpose, ethics, & responsibility with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Agencies are quietly quitting fossil-fuel contracts
We spoke with Duncan Meisel, executive director of Clean Creatives, about the current state of sustainability in marketing.
Brand Strategy
Brands continue to steer clear of heritage months. Pride was no exception
Since January, many heritage months and days have disappeared from brands' marketing calendars, but some are continuing to be loud and proud.
Brand Strategy
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
Tony’s Chocolonely and Califia Farms are balancing the political climate with consumer sentiment, according to executives.
Brand Strategy
Agencies are quietly backing away from DEI initiatives
Two major advertising holding companies scrubbed DEI language from their sites.
Brand Strategy
Apple and John Deere reject anti-DEI proposals amid corporate walkbacks
Paramount, Pepsi, and Warner Bros. Discovery joined a growing list of brands dismantling or softening initiatives.
Brand Strategy
Big brands continue DE&I pullback, caving to right-wing pressure
Brands like Target and Walmart are backing down from their diversity and inclusion initiatives, while others, including Costco and Ben & Jerry’s, are holding strong.
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