Ad Tech & Programmatic
Only around a third of ad dollars reach ‘intended audiences,’ ANA finds
The study, which analyzed $123 million in ad spend, found plenty of spend going to made-for-advertising sites and bot traffic.
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Programmatic Transparency
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Ad Tech & Programmatic
Google charged advertisers for ads that didn’t meet its own standards, report finds
The tech giant is coming under scrutiny for its ad ecosystem.
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