Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
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Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Tech & Programmatic
Scope3 to take on brand-safety companies with new AI tech
Ad-tech vet Brian O’Kelley says AI can support a more nuanced approach to brand suitability.
Ad Tech & Programmatic
IAS to sell attention data to publishers
The verification company first introduced attention metrics for advertisers in January.
Ad Tech & Programmatic
Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges
A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.
Ad Tech & Programmatic
Google ‘impossible to negotiate with,’ former News Corp exec testifies
In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.”
Ad Tech & Programmatic
What Google’s VP and GM of Search Ads has to say about AI-powered results
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
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