Brand Strategy
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
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Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
She’s CMO of Crunchyroll.
A Canadian performance marketing company recently conducted a survey that found 40% of consumers strongly prefer ads that reflect joy.
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