Brand Strategy
Price beats brand loyalty with back-to-school shoppers, report says
Deloitte study finds 67% of parents will buy a different brand if their fave brand was expensive.
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Brand Loyalty
Get the essential updates and strategic advice on brand loyalty. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
Brand Strategy
What the Ketchup Shortage Tells Us about Brand Loyalty
Want fries with that? Better bring ’em home.
Brand Strategy
Consumers Stay Loyal to New Brands Purchased During Panic Buying
Has the new brand of paper towels you snagged from a barren grocery store shelf in March become a mainstay in your kitchen? You’re not alone.
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