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Marketing Brew

Rewriting the social playbook: Brand strategy in the age of authenticity

What’s Next? Navigating the Future Business of Creator Marketing

Marketing Brew Summit

Discover how Sandwich, a small but mighty creative team, uses LucidLink and smart workflows to deliver big-impact campaigns for top tech brands without sacrificing speed, budget, or creative quality.

How Sandwich Scales Creativity with a Team of Four

Morning Brew Creative Studio

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Kelsey Sutton

Ryan Barwick

Jasmine Sheena

Becca Laurie

Quarter century project: Marketing over the last 25 years

Exploring the pivotal moments that shaped marketing

Looking back on the marketing industry over the last 25 years

Chase for Business

Discover ways to overcome common financial challenges.

Changing and rearranging: Unpacking the future of small business finance

Whatever your marketing goal, there’s an affiliate for that.

Affiliate marketing: What it can *actually* do

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

The first iteration of the league’s new campaign from Wieden+Kennedy Portland features five top players, with more to come in the second half of the season.

WNBA advises ‘viewer discretion’ in 2025 season campaign

The allure of taking advantage of a moment like the ChatGPT-generated-action-figure trend is too strong, and all of a sudden, it seems the hottest (and quickest) thing a social media manager can do is get in on the AI buzz—but should it be?

Social media consultant Rachel Karten thinks “proof of reality” will bear more weight for brands than obvious AI, but companies like Adobe are betting otherwise.

AI use is becoming more common on social media. Should brands use it—or shun it?

She’s CMO, National CineMedia. 

Coworking with Amy Tunick

The 20-year-old company is increasingly owning TV time even as it pushes into short-form video, creating new costs and opportunities for those who rely on it to distribute their content. 

YouTube’s cross-platform takeover is putting pressure on creators 

The platform put its streaming dominance and 20-year history of cultural impact on display Wednesday night.

YouTube caps off upfronts week with a bang—and Lady Gaga

An exec said she hopes “F1: The Academy” amplifies the drivers while increasing brand consideration.

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

Bic Soleil’s sponsorship of the Pro Volleyball Federation’s 2025 championship tournament hinged on a play called the “bic.”

Why a razor brand sponsored a pro volleyball championship

In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI.  Will it ever become cool again?

How Facebook lost its groove

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.

Why one company went all in on marathons

Illustration: Anna Kim, Photos: Norm Hall, Daniel Shirey/Getty Images, @mets/YouTube

Baseball fandom is as much about vibes as it is about actual knowledge of the sport. The Mets are leaning in. 

How the New York Mets are working to engage baseball’s younger, casual fans

The industry heavyweight will transition from the role on Sept. 1 but will continue on as vice chair.

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

The Latest Marketing News

Affiliate marketing: What it can actually do

David Droga to step down as CEO of Accenture Song

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

Coworking with Amy Tunick

Why a razor brand sponsored a pro volleyball championship

Quarter century project: Marketing over the last 25 years

Should brands use AI in social media?

How the New York Mets are working to engage baseball’s younger, casual fans

WNBA advises ‘viewer discretion’ in 2025 season campaign

YouTube caps off upfronts week with a bang—and Lady Gaga

Events

How Sandwich Scales Creativity with a Team of Four

What’s Next? Navigating the Future Business of Creator Marketing

Marketing Brew Summit

Resources

Why one company went all in on marathons

Rewriting the social playbook: Brand strategy in the age of authenticity

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Why one company went all in on marathons

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

The Latest Marketing News

Affiliate marketing: What it can *actually* do

David Droga to step down as CEO of Accenture Song

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

Coworking with Amy Tunick

Why a razor brand sponsored a pro volleyball championship

Quarter century project: Marketing over the last 25 years

Should brands use AI in social media?

How the New York Mets are working to engage baseball’s younger, casual fans

WNBA advises ‘viewer discretion’ in 2025 season campaign

YouTube caps off upfronts week with a bang—and Lady Gaga

Events

How Sandwich Scales Creativity with a Team of Four

What’s Next? Navigating the Future Business of Creator Marketing

Marketing Brew Summit

Get marketing news you'll actually want to read

Resources

Why one company went all in on marathons

Rewriting the social playbook: Brand strategy in the age of authenticity

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Why one company went all in on marathons

Marketing Brew Weekly

Topics

Affiliate marketing: What it can actually do