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The Art & Science of AI in Marketing

Privacy changes and signal loss are breaking traditional attribution models and leaving marketers with incomplete data. Learn how automation and AI are helping teams rebuild attribution for a privacy-first world with smarter experimentation, adaptive modeling, and faster decisions.

Building Smarter Measurement with Automation 

As AI becomes the new gateway to information, brands must move beyond traditional SEO and learn how to optimize for answer engines that shape what audiences see and trust. Explore how AEO works, how to structure content for AI-driven search, and how to keep your brand visible in an AI-generated world.

The Future of Search: Optimizing for AEO

Cross Post: A red line deadline for Anthropic

The Next Phase of Social & Creator Marketing

AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Marketers are under pressure to deliver personalized, cross-channel experiences with fewer resources and tighter timelines. Explore how AI and automation help teams scale creativity, optimize journeys, and maintain a human touch while driving consistent, impactful results.

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

In today’s attention economy, the strongest brands focus on building loyal fanbases instead of just selling products. Join Marketing Brew and WIT to learn how marketers turn audiences into passionate advocates through emotional connection, authentic engagement, and smarter data use.

Winning the Game of Attention: The Fan Engagement Playbook

Join Marketing Brew to explore how smarter data strategies turn disconnected signals into seamless customer experiences that drive loyalty, trust, and retention. Learn how leading brands move beyond metrics to build relationships rooted in relevance and connection.

All in Sync: Building Customer Loyalty through Connected Data

As privacy laws tighten, cookies vanish, and AI reshapes the landscape, marketers face mounting challenges in attribution and measurement. Join Marketing Brew and Ibotta to explore smarter KPIs, first-party data strategies, and AI-driven insights that are helping brands cut through the noise and drive growth.

Attribution Reimagined: Building the Right Models for the Right Outcomes

Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Marketers are under pressure to produce more content with fewer resources, but AI-generated, UGC-style creative is changing the game. See how Mirage Studio helps brands cut costs, speed up production, and scale video ads without sacrificing quality or control.

How AI Can Scale and Unblock Video Production

This isn't just another conference—it's a dynamic collision of minds where legacy enterprises and scrappy startups converge to rewrite the rules of marketing innovation.

Events

The Next Phase of Social & Creator Marketing

Don't Miss

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

The Art & Science of AI in Marketing

Building Smarter Measurement with Automation

Event Coverage

Watch On-Demand

The Art & Science of AI in Marketing

Building Smarter Measurement with Automation

The Future of Search: Optimizing for AEO

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

Winning the Game of Attention: The Fan Engagement Playbook

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

How AI Can Scale and Unblock Video Production

Marketing Brew Summit

Events

The Next Phase of Social & Creator Marketing

Don't Miss

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

The Art & Science of AI in Marketing

Building Smarter Measurement with Automation

Event Coverage

Watch On-Demand

The Art & Science of AI in Marketing

Building Smarter Measurement with Automation

The Future of Search: Optimizing for AEO

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

Winning the Game of Attention: The Fan Engagement Playbook

All in Sync: Building Customer Loyalty through Connected Data

Attribution Reimagined: Building the Right Models for the Right Outcomes

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

How AI Can Scale and Unblock Video Production

Marketing Brew Summit

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