TV & Streaming

Clip it good: How marketers are making experiences worth clipping

As short-form content proliferates online, brands may need to adapt content strategies to match.

Advertisers are optimistic about Netflix’s dynamic ad options

While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.

A new era of streaming hits are boosting collective attention

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.

Tubi promises passion and performance at NewFronts

The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.

Heading into upfronts, the accreditation of a major TV measurement product remains in limbo

After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.

Paramount set to acquire WBD after Netflix pulls out

The deal, pending regulatory approval, would create an advertising behemoth.