From emerging trends to major industry moves, get the pulse on martech. Discover how leading brands are evolving their strategies and reaching new audiences.
Fragmented data leads to wasted spend, poor targeting, and missed opportunities, and fixing it requires more than just new tools. Explore how marketing and IT teams can align on a shared data foundation to drive real-time activation and better results.
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TOGETHER WITH ChaseTake-Two’s purchase of Zynga highlights the lucrative opportunity on small screens.
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