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Fan Engagement

Your go-to source for fan engagement insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.

Portland Fire basketball court.
Fan Engagement

How the Portland Fire marketed a basketball team with no players

Up until the expansion draft last month, the revived WNBA team relied on moments like its jersey drop and schedule release to generate content without a roster.

Alyssa Meyers
New York City FC mascot Sky Scraper, a pigeon in work books, running on a field carrying a flag.
Sports Marketing

It’s a bird, it’s a plane, it’s Sky Scraper: How New York City FC got its pigeon mascot

The MLS team took a page from Ellie the Elephant’s playbook—and worked with the consultancy behind the Phillie Phanatic—to create a bird that could become a fan favorite.

Alyssa Meyers
World Cup-branded can of Axe with text promoting sweepstakes for tournament tickets.
Sports Marketing

Axe asks soccer fans to go out on a limb for World Cup tickets

The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.

Alyssa Meyers
Photo collage of Haley and Hanna Cavinder, two female basketball players, striking a pose on the court.
Sports Marketing

How sportsbooks plan to turn bracket-mania into long-term betting interest

BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.

Alyssa Meyers
Four stills from the Atlanta Braves' latest ad campaign, with "We Are Braves Country" written in white on a blue background the right and stills of athletes holding bats, gloves, and posing in their uniforms in a studio on the left
Sports Marketing

How the Atlanta Braves are fostering fandom across six states

The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee.

Alyssa Meyers
a wide shot of a soccer stadium, with fans in the bleachers and players on the field, with a white text overlay reading "IMAGINE MISSING THIS."
Sports Marketing

NWSL kicks off 14th season with new marketing strategy

After conducting offseason research, the league is targeting fan groups more narrowly with its fourth annual kickoff campaign.

Alyssa Meyers
MAR 09 BIG EAST Women's Tournament Championship - UConn vs Villanova
Sports Marketing

Women’s college sports fans are getting more avid: report

Heading into March Madness, basketball leads the way in terms of fandom, with 64% of women’s college sports fans following hoops.

Alyssa Meyers

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