Digital Ad Regulation | Marketing Brew

Revalidate Page

tax loopholes

Ad Tech & Programmatic

‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting

One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.

multiple white piggy banks in front of a green background

Ad Tech & Programmatic

Washington’s digital ads tax goes into effect on Oct. 1. What could go wrong?

Legal and privacy experts say there are questions about how the law will be implemented and how it may intersect with existing data-privacy legislation.

Senators Marsha Blackburn and Richard Blumenthal

Ad Tech & Programmatic

Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content

A report from the research firm Adalytics alleges that advertisers “may be inadvertently funding a website that is known to host child sexual abuse materials.”

Ad Tech & Programmatic

Google, DOJ tussle one more time over ad tech

In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”

DOJ crest

Ad Tech & Programmatic

DOJ, NCIS ask ad executives about brand-safety companies

Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.

Search bar on yellow background. Vector illustration.

Ad Tech & Programmatic

Google search ads ran on sanctioned and pornographic websites, report finds

The company’s ad placements are in hot water—again.

pieces of paper going into a yellow trash can

Ad Tech & Programmatic

The IAB Tech Lab is seeking comment on a new data deletion framework

Some privacy laws already require companies to delete the data they’ve collected on users.

Get more out of that handy first-party data and build stronger customer relationships with Klaviyo’s latest guide. It covers 13 road-tested tactics employed by brands big and small to elevate DTC. Drive more value out of every customer interaction. Get a free copy.