Ad Tech & Programmatic
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.
Revalidate Page
Data Privacy (Ad Tech)
Sponsored by
Dive into the world of data privacy ad tech with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Ad Tech & Programmatic
New Jersey passes consumer privacy law
The Garden State is the latest state to pass comprehensive protections for residents.
Ad Tech & Programmatic
Reddit won’t let users opt out of personalized ads
The change is expected to phase in over the next few weeks, but only in “select countries.”
Ad Tech & Programmatic
Privacy news from the week
Indiana could be the next state to pass a consumer privacy law.
Ad Tech & Programmatic
Why Kochava says it doesn't want to settle with the FTC
The advertising industry is examining what kind of location data it can or can't collect.
Ad Tech & Programmatic
A sociologist on what advertisers should know when they use health data
Mary F. E. Ebeling is the author of the book ‘Afterlives of Data: Life and Debt Under Capitalist Surveillance.’
Ad Tech & Programmatic
Tech companies are taking steps to hide IP addresses from advertisers
Similar to the third-party cookie, the IP address has long been used for audience targeting. Now, its days as a marketing tool seem numbered.
Get more out of that handy first-party data and build stronger customer relationships with Klaviyo’s latest guide. It covers 13 road-tested tactics employed by brands big and small to elevate DTC. Drive more value out of every customer interaction. Get a free copy.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
