Yahoo’s CMO wants to make longtime loyalists proud
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Discover the biggest conversations at Cannes Lions and what it all means for a modern marketer. We head to the south of France to bring you expert coverage and analysis from the annual festival of creativity.
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As activity on the Croisette winds down, we’re going out on a podcast high.
Dave Justice, Adobe’s GM/VP, Americas Enterprise, shared why the company is investing big into the festival and especially into creator marketing.
At Cannes Lions, Red Antler co-founder and CEO Emily Heyward shared how she thinks about building timeless brands and avoiding copycat branding.
Gen Z is the target audience for many consumer-facing brands at Cannes Lions.
Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at Cannes Lions.
At Cannes Lions, we spoke to CEO Brieane Olson about the retailer’s youth advisory council and her philosophy of brand cocreation.
The creator citation cure: AI search has a wonderful habit of skipping owned channels when answering questions. Later can pair your brand with creators to help with answer engine optimization. Talk to a creator AEO strategist to see how.
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