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Campaign Measurement

Stay ahead of the curve with the latest in campaign measurement. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Performance metrics
Social & Influencers

Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement

The social reporting feature includes metrics from Facebook and Instagram.

Jasmine Sheena
a phone with brand survey questions on it. on both sides of the phone are red rulers. on a green background
Social & Influencers

Influencer marketing brand-lift studies are improving

Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.

Phoebe Bain

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