TV & Streaming

Stacked tv boxes tied together by red string.
TV & Streaming

Three trends that could define streaming in 2025

Analysts predict more bundling and consolidation, but they’re skeptical about some other industry trends.

Jasmine Sheena
An electric vehicle charger resembling a downward market arrow hovering over a charging port
TV & Streaming

Data: Automakers rein in EV ad spend

The pullback in 2024 comes as the broader EV market faces a number of challenges.

Ryan Barwick
Logos of streaming services on stacked old tv boxes.
TV & Streaming

How the major streamers stacked up in 2024

Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.

Jasmine Sheena
Actor Barry Keoghan staring down at bathtub
TV & Streaming

Prime Video’s reactive AOR on building an agile, trendy social strategy

Saylor’s viral posts for the streamer include one featuring a steamy scene from “Saltburn.”

Jasmine Sheena
Collage of A24 x Joya products, which include a blueberry pie scented candle and a black, box-shaped device
TV & Streaming

How Joya Studio brought Smell-O-Vision back to life

The scent tech company, which worked with A24 to make select “Heretic” screenings smell like blueberry pie, is focused on how smell “elevates marketing,” one exec said.

Jennimai Nguyen
Three trucks with the Coca-Cola logo in a snow covered neighborhood decorated with Christmas lights.
TV & Streaming

Inside the making of one of Coca-Cola’s controversial holiday commercials

Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.

Ryan Barwick

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