TV & Streaming
Coworking with Brandon Mikolaski
He’s head of creative & content studio, GSTV.
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TV & Streaming
TV & Streaming
How Netflix blew up the TV industry—and shaped a new one
Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.
TV & Streaming
Netflix touts 94 million monthly active users on its ads tier as it gets ‘up to speed’
At the streamer’s third upfront presentation, execs highlighted new ways to buy and target viewers, but other capabilities are still a year away.
TV & Streaming
What’s old is new again: Warner Bros. Discovery reintroduces HBO Max and offers advertisers access to nostalgic IP
“The good news is I have a drawer full of stationary from the last time around,” HBO CEO and chair Casey Bloys joked at the company’s annual upfront presentation.
TV & Streaming
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
The House of Mouse spent a large portion of its presentation focused on sports, and also highlighted new content, fan favorites like "The Bear," and its Marvel and Star Wars franchises.
TV & Streaming
TelevisaUnivision aims to win over Hispanic audiences even more with sports, music, and shortform
At the company’s upfronts presentation, execs announced new live events and an increased investment in short-form video.
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