TV & Streaming
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
Revalidate Page
TV & Streaming
TV & Streaming
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
TV & Streaming
What’s ahead for streaming in 2026? Here’s what experts are saying
Consolidation, strengthened data chops, and an influx of creators could reshape the industry.
TV & Streaming
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
Before CES, the media giant unveiled more ways for advertisers to activate against the NBA All-Star Game, the Super Bowl, and the Milan Cortina Winter Olympics and Paralympics.
TV & Streaming
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships
.jpg)
TV & Streaming
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Subscription market data firm Antenna attributed sign-up bumps to live sports, but retention remains a challenge.
TV & Streaming
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
The deal, which will bring lucrative franchises like “Game of Thrones” and “Stranger Things” under the same roof, is set to reshape Hollywood.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
