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A football icon depicting sports marketing

Sports Marketing

Alyssa Meyers

marketingbrew.com

 helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect.

That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.

As part of its official sponsorship with F1 and F1 Academy, American Express is working with the organization, Netflix, and Reese Witherspoon’s media company Hello Sunshine, which produced the docuseries, to promote 

 while offering cardmembers access to content and experiences around the sport, as many American Express 

Ideally, the growth of the show and the brand will go hand in hand, American Express VP of Global Media Jill Hamilton said.

“We hope for an amplifying effect in terms of our investment here [creating] more viewership and more interest in the show, more broadly fueling our mission to back F1A and the drivers,” she told Marketing Brew.

 of F1 in 2023, American Express inked a deal with F1 Academy last year. As part of the partnership, American Express execs learned of the docuseries through conversations with Netflix and Hello Sunshine, and Hamilton said they immediately wanted to get involved.

“We all witnessed the incredible accelerant that 

 was for F1, and when we heard that Netflix was going to have 

, I think our hope and ambition was that this show would be that exact same accelerant for the F1A drivers,” she said.

The show was already in production when American Express got involved, Hamilton said, so the team had to get creative when it came to integrating their brand with the series. Ahead of the show’s premiere, American Express hosted a screening for cardmembers during the week of the 

, which included a panel conversation with F1 Academy, Hello Sunshine, and American Express leaders.

American Express also partnered with Netflix for a social series rolling out on Netflix and American Express channels to promote the series, Hamilton said. The content is meant to give fans an even deeper look into F1 Academy, with installments featuring prominent figures from the organization, including Managing Director Susie Wolff and last year’s drivers champion Abbi Pulling (who now races for Rodin Motorsport in the UK-based GB3 Championship).

The Netflix team, similarly to American Express, viewed the docuseries as an opportunity to give its users “unique ways to engage with the stories they love, both on and off screen,” Magno Herran, VP of brand marketing and partnerships at Netflix, said in an email.

“We’re thrilled to partner with American Express on 

 to give fans an exclusive look into the drivers, teams, and personalities of the league,” he said.

American Express’ partnership with F1 Academy stretches beyond the Netflix show. The brand is represented on the grid by 

 of the Hitech TGR team, whose race suit and car livery both feature American Express branding. Last season, 

 repped the brand when she raced in F1 Academy for Rodin Motorsport, though she now races in the British Kart Championship.

Havrda’s branded suit and car give American Express a visible presence in at least the first episode of 

Starting last spring around the time of its F1 Academy partnership debut, American Express created custom liveries that also included the logos of small businesses local to each race, an initiative that will continue through the 2025 season. This year, the company is featuring the logos of local, women-owned small businesses at each of the seven races.

American Express is also gearing up for a presence at the Canadian Grand Prix in Montreal—Havrda’s home race—in June, which will include lounges around the track and race radios to help fans keep up with the action on the course.

With races around the world and Netflix’s global reach, Hamilton said she hopes the efforts surrounding F1 Academy boost brand consideration and generate interest in the docuseries outside of the US, including in Canada, Mexico, and the UK.

“This is a global sport, and we’re really excited, for the first time with this partnership, to have extended to some of our key markets as well,” Hamilton said.

American Express screening of Netflix's "F1: The Academy"

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

An exec said she hopes “F1: The Academy” amplifies the drivers while increasing brand consideration.

If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”

Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors, according to Global Chief Marketing Officer Abhinav Kumar.

Outside of its presence in running, though, TCS is scarce in sports.

“Once we discovered the magic of marathons, we [made] a decision about 15 years ago that we shut down everything else,” Kumar told Marketing Brew. Now, the company’s entire sports marketing portfolio, with the exception of a title sponsorship of the Jaguar Formula E team, is centered on running.

TCS started sponsoring marathons a couple of years after its 2004 IPO, with the goal of raising its brand profile, Kumar said. Since then, the brand has found that focusing on the running world helps the company connect more deeply with its customers and employees, many of whom are runners themselves.

Every runner remembers their first marathon, and some sponsors do, too. TCS’s was the Mumbai Marathon in 2008, now called the Tata Mumbai Marathon, which was part of a 10-year deal inked in 2017. Before that naming rights deal, the Amsterdam Marathon became the brand’s first title sponsorship of a race in 2010, Kumar said.

Before the push into marathons, TCS was active in sports like 

, cycling, and cricket, which brought with them their own set of benefits. F1 in particular allowed TCS employees to give clients access to race-day experiences, like meet and greets with drivers, Kumar said.

But after Mumbai, Amsterdam, and a partnership with New York Road Runners, the organization behind the New York City Marathon, TCS quite literally hit the ground running.

“As we started discovering the sport, I think we had a light-bulb moment,” he said. “Unlike many of the other sports where you have a fantastic spectator and hospitality experience, the difference here is that our customers, partners, and colleagues who participate in this sport are actually the athletes.”

Across the 14 marathons TCS sponsors each year, about 8,000 employees and 4,000 customers participate, according to Kumar. Of the company’s 607,000 employees, one-third of them are runners in some capacity, he added. The sport doesn’t just offer a point of connection for the brand and its stakeholders, but offers a chance to form deeper ties.

“Everyone has their unique reasons to do it, but their emotional involvement with this is just phenomenal,” Kumar said. “And look, in the sector we are in, in B2B technology services, usually it’s not a sector that you get emotional or excited about.”

In addition to title sponsorships, TCS aims to show up at its marathons with activations that support its staff and clients, as well as the rest of the runners. At the New York City Marathon, for instance, the company sets up hospitality tents at the start and finish lines with amenities like food, drinks, and stretching services for TCS runners. TCS also books out Tavern on the Green in Central Park, where runners’ families can wait for them to finish, and where runners can enjoy massages when they’ve completed their 26.2 miles, Kumar said.

Non-TCS runners will encounter the company’s branding along the route, as well as on shirts and other race merchandise. And to reach beyond its stakeholder base, TCS also showcases its tech at marathons with services like virtual course maps and mobile apps with features like runner tracking and predicted finish times. In 2023, TCS debuted the Future Athlete Program, partnering with Boston Marathon champion and two-time Olympian Des Linden to create and analyze a digital replica of her heart.

While TCS strives to help the runners, marathons help TCS brand in turn: A 

 from the company found that its brand consideration among nonrunners is 27%, but among marathoners, that number jumps to 67%. For some of the bigger races broadcast around the world, TCS sees between $10 million and $20 million in equivalent media value, Kumar added.

It’s a symbiotic relationship with the broader running ecosystem as well, which doesn’t tend to see as much sponsorship interest as some other major sports despite the increasing number of marathons around the world, he said.

“I think that will change with time,” Kumar said. “While it may be undernourished from [a sponsorship] point of view…running as a sport is exploding, so we’ll see more and more on this front.”

This piece has been updated to remove an incorrect figure about TCS's total number of endurance running sponsorship deals.

runners racing at the TCS London Marathon 2025 

Why one company went all in on marathons

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.

Some sports sponsorships just make sense, like Reese’s and 

. Add Bic Soleil and the Pro Volleyball Federation (PVF) to that list.

The razor brand served as the title sponsor of the PVF’s championship tournament, formally called the 2025 Bic Soleil Pro Volleyball Federation Championship, in Nevada earlier this month. The deal came together in part because of a volleyball play called a “bic,” short for “back-row attack,” in which a player attacks the ball from the back of the court. Beyond the obvious synergy in the name, the play is a bit of a metaphor for the Bic Soleil brand, Karen Schwartz, global VP of blade excellence at Bic, told Marketing Brew.

“The bic is designed to surprise opponents,” Schwartz said. “You don’t see it coming, and that’s sort of like our Soleil razors. We’re a little bit understated. We don’t spend as much on marketing…as some of the other brands out there, but when women use a Bic Soleil, they love it.”

Plus, there’s no shortage of exposed legs and armpits in volleyball, “so the benefits of the product are on display,” she added. While Bic Soleil’s deal with the PVF was exclusively focused on the championship this year, it’s part of a broader push into emerging women’s sports for the brand, and Schwartz said it might not be the end of Bic Soleil’s presence in volleyball.

The bic play wasn’t the only aspect of volleyball that stood out to Schwartz and her team when the PVF approached them with the idea for the sponsorship. Schwartz said she took note of the 

 of women’s volleyball around 2023, when the University of Nebraska women’s volleyball team 

 for attendance at a women’s sports event. She also has some young volleyball players in her family, and appreciated the fact that the sport is popular at the youth level, she said.

Bic Soleil has been working to get in on the ground floor with women’s sports leagues, targeting sports that seem to be more up-and-coming rather than leagues that are already established in the mainstream. The brand recently renewed its partnership with the 

 for a second season, which was its first-ever sports deal, Schwartz said.

“For us, it’s really about those unsung heroes,” she said. “As we looked for places to start and learn about women’s sports, we really wanted to get in on some of these sports that were taking off early…because we see the potential of where they can go.”

In addition to the championship title sponsorship, Bic Soleil’s deal with the PVF included signs around Lee’s Family Forum arena, digital and social ads, and a 

 that ran on CBS Sports Network and the jumbotron promoting the brand’s “Set a Bic, Score a Bic” sweepstakes that offered audiences a chance to win Bic x PVF merchandise every time a team set a bic during the tournament.

Bic Soleil also partnered with a couple of the athletes who competed in the tournament, Ally Batenhorst of the Omaha Supernovas and Mia Tuaniga of the Atlanta Vibe, since a lot of the content pro volleyball players post on social has “felt very authentic to the Bic Soleil brand,” Schwartz said.

Both Batenhorst and Tuaniga posted multiple times in the leadup to the tournament, including 

Reach was a major KPI for the sponsorship, according to Schwartz, and her team is also tracking market share and sales of the Bic Soleil Glide razor, the product featured in the campaign content. Within a few days of the campaign debut, Bic Soleil generated more than 150,000 organic impressions and saw an average engagement rate of 3.7% on its PVF social content, according to the brand.

Ahead of the tournament, Schwartz expressed interest in potentially expanding the deal if the initial sponsorship performed as her team expected. They’re also eyeing other women’s sports that are seeing “growing surges of popularity and chatter,” such as Olympic sports and international soccer, that could help the brand stand out by demonstrating its uses realistically, Schwartz said.

“It’s not about these beautiful, photoshopped moments of shaving, but really, how can Bic Soleil support [women’s] on-the-go lifestyles…whether that’s on the ice, on the court, or in her day-to-day life.”

Bic Soleil’s sponsorship of the Pro Volleyball Federation’s 2025 championship tournament hinged on a play called the “bic.”

Why a razor brand sponsored a pro volleyball championship

Capitalizing on growing demand for women’s sports like 

, the streamer introduced a hub for women’s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll out Saturday in time with the second weekend of the WNBA season, VP of Ad Sales Jennifer Monson shared exclusively with Marketing Brew.

“The advertiser interest and the amount of response that we’ve had from launching this women’s hub has been huge for us,” she said.

Fubo declined to name the inaugural sponsor ahead of the activation going live this weekend, but Monson said it’s a financial services brand running a campaign across the hub, spanning inventory like pause ads and interactive ads. Fubo also has another financial services brand signed on to advertise in the hub, both new clients for the streamer whose campaigns amount to “about seven figures in revenue,” she said.

 It’s not just brands that are interested in Fubo’s women’s sports content; the idea for the hub, called the Women’s Sports Zone, came about as a result of viewership trends, Monson said. Audience demand “reached a fever pitch” last year, she said, when 

 and the 2024 draft class joined the WNBA, helping spur 

It was around that time, Monson said, that advertisers started expressing growing interest in women’s sports content on Fubo, including brands from 

 that hadn’t historically been spending much in the sports space.

“We saw our viewership numbers going way up, but then we also saw a big call from advertisers who wanted to really lean in and support women’s sports,” she said. “It was just a general demand from both sides of the market, where people were asking, ‘How can we align with women’s sports from an advertising [perspective], and how can we watch more women’s sports?’”

From there, creating the Women’s Sports Zone “was just natural,” Monson said: 61% of Fubo subscribers use the platform to watch women’s sports, according to the company.

 The Fubo ad sales team has been pitching the hub during upfronts season, Monson told us. For brands that want to activate in the space, she said her team will help create custom activations that can include a “branded skin” that spans the entire page, pause ads, and interactive ads like trivia questions or other games.

Women’s Sports Zone advertisers can also retarget audiences in men’s sports on Fubo, too, Monson added. Ideally, she said, the campaigns will span beyond logo placements, a sentiment that’s shared by other 

“We wanted something that’s not going to be just a logo slap,” Monson said. “We really want brands to align with the culture, the energy, the momentum of women’s sports.”

Given the timing of the rollout with the start of the WNBA season, that league will be particularly prominent for now, but Monson said the Women’s Sports Zone is also set to include plenty of content around sports like volleyball, Olympic sports, and the NCAA down the line.

Fubo debuts women’s sports hub, riding demand for content

The Women’s Sports Zone will see its first brand sponsorship starting this weekend. Advertiser interest “has been huge for us,” a Fubo exec said.

about how marketers for sports teams and leagues around the world approach social media strategy.

There’s no hard feelings between the New York Mets and anyone who’s waited on line for a beer or a hot dog instead of watching Pete Alonso hit a home run.

 choices to dedicating a seat in the stadium to McDonald’s mascot 

, the team puts a lot of effort into the entertainment options at Citi Field beyond baseball.

That may be because Mets execs know that those people who enjoy taking in a baseball game every once in a while, those who are there more for the vibe of being at a ballpark on a summer day than for the on-field action, are perfect candidates for conversion into full-time fans—especially Gen Z and Gen Alpha.

“I think the goal is always, ‘How can we get these fans in our ballpark to see the experience and make them baseball fans?’” Bobby Clemens, the Mets’ VP of creative content, told Marketing Brew. “We want these young kids wearing Mets gear and making it cool to be a Mets fan, but ultimately, we want them to come to the park and see that there’s so much more to offer.”

One of the ways the Mets’ marketing team is working to attract casual baseball fans is by building up the team’s presence outside of Citi Field. After last year’s deep postseason run, excitement around the Mets was high, Chief Growth Officer Andrew Grossman said, and the team wanted to maintain that energy through the offseason and into spring training. That’s how a Mets pop-up ended up in New York’s Union Square.

The space, called Mets House NYC, sells merch, hosts events and activities, and provides opportunities for sponsorship activations. Crucially, it also offers the team an avenue to collect first-party data about its fan base, Grossman said, which led to the finding that 30% of people who have been to Mets House have never been to a game.

“A lot of them are in our database because maybe they bought merch or something, but they’re much more lightly engaged,” he told us. They also tend to be much younger than other fans in the database.

The fact that the crowd passing through Mets House skews younger isn’t entirely surprising: It’s situated near parts of the NYU campus, in addition to other colleges and high schools. To encourage those younger faces to come to the stadium and see a game for themselves, Grossman said the team is introducing a $5 student-ticket deal for anyone who shows their student ID at Mets House.

Even as The Mets target new fans, the team is also looking for ways to engage with its ride-or-dies. This past offseason, the team hosted its first-ever “Amazin’ Day” fan festival, an experience at Citi Field that Grossman said was geared toward driving excitement and ticket sales among core fans. Eventually, though, he said he wants Amazin’ Day to become an event that draws in casual fans, too.

The team’s media strategy is also largely aimed at younger fans, Grossman said, as older fans might still get their team info and updates from the evening news.

“A younger fan probably doesn’t have the same information diet, so we’re really thinking about, ‘What is the information diet of a fan, and how do we get ourselves into it?’” he told us.

YouTube and long-form content both play a big role in the Mets’ media mix, according to Clemens, and the team is leaning in, like with a 

 documentary about its 2024 season and signing free agent Juan Soto to the most lucrative deal in pro sports history (Soto previously played for the Yankees) that debuted in March. Content like that can help reach die-hard fans of the team who want behind-the-scenes looks while also attracting more casual fans who might be drawn to the story or culture surrounding a specific player, Clemens said.

“Sometimes you have people that don’t watch baseball, [but] they follow [Mets shortstop] Francisco Lindor because he’s super into fashion,” Clemens said. “Juan Soto is a perfect example of that. It doesn’t matter what team he’s on, the Dominican culture is following Juan Soto the player, so we want to tap into that a lot more…We want to bring some kind of behind-the-scenes feel to this to humanize our players and humanize our brand, really.”

To make sure audiences outside of core fans are discovering Mets content, the team also partners with influencers and celebrities like Queens native and rapper Action Bronson and actor and singer 

, who was born and raised in Brooklyn. The content team also leans into references that young New Yorkers can relate to, he added, like a line in a promo 

 from last year about how New Yorkers know to “never trust an empty subway car.”

“Those are the fans that are going to be watching us for the next 40, 50 years,” Clemens said. “We want to make it cool for the 17, 18, 19-year-old. Whether they watch baseball or not, we want them to be…wearing a Mets hat.”

A photo collage featuring New York Mets baseball player Juan Soto on a gridded background with images of Citi field and a close up of a fan holding a phone.

How the New York Mets are working to engage baseball’s younger, casual fans

Baseball fandom is as much about vibes as it is about actual knowledge of the sport. The Mets are leaning in. 

When the 29th season of the WNBA tips off on Friday, it’ll come with a warning.

The league’s latest brand campaign, slated to run throughout the 2025 season, is a riff on the classic “viewer discretion advised” message used on content like movies and shows rated for mature audiences.

The first spot in the campaign warns that “the following footage contains dominance” before showing Las Vegas Aces center and reigning MVP A’ja Wilson scoring and blocking opponents’ shots. Indiana Fever guard 

 guard Sabrina Ionescu are also featured in the first iteration of the campaign.

The campaign, called “Viewer Discretion,” is meant to highlight the deep bench of talent playing in the league this season and help establish the W’s brand positioning in the crowded sports market while driving viewership coming off of a 

“Each one of those athletes brings a very distinctive and very unique and very amazing set of skills to the WNBA, and we’re taking this opportunity to highlight those skills…with a bit of cheekiness to it,” he told Marketing Brew.

The league started rolling out the campaign during the draft in April, with a 

 of upcoming player vignettes. The spots build on last season’s “Welcome to the W” campaign, which welcomed the 2024 rookie class and all of the new viewers that came with them.

Cook said the response to the 2024 campaign was positive, so the league wanted to continue building on what made it effective.

“I think the athletes loved it—we put them front and center in the storytelling—and our fans loved it because it started to identify and position the WNBA as the best of the best,” Cook said. “These athletes deserve the recognition that is coming with all this attention, and so fans are very appreciative of the fact that we are starting to build a brand around the WNBA and carve out an identity within the sports ecosystem.”

Wieden+Kennedy Portland, which was responsible for “Welcome to the W,” also worked on “Viewer Discretion.” The first wave of the campaign is set to run for the next couple of months leading up to the All-Star break in July, with another round featuring different athletes planned for later in the summer, according to Cook. The first spots are running on social and digital platforms, including during WNBA games and the NBA playoffs, he said.

Choosing the initial five players to highlight was no easy task, Cook said, but his team tried to pick athletes who were driving the most engagement with the league’s content. During a recent meeting, one of the W’s broadcast partners presented a list of its top 10 most-engaging athletes so far this season, and four out of the top five are included in the campaign by “pure serendipity,” Cook said.

Cook said he’s primarily focused on making sure that “Viewer Discretion” continues to 

 by “creating premium content that focuses on our athletes.” Another top KPI for the campaign is viewership, a more straightforward metric. The ads are designed to drive audiences particularly to “key matchups” like Aces, Fever, Sky, Lynx, and Liberty games, Cook added.

 through the finals, might be hard to beat, but Cook said he feels “fully confident we’re going to continue to grow our audience across every metric,” including viewership and in-person attendance. A recent game between the Fever and the Brazilian national team at Clark’s alma mater, the University of Iowa, averaged 

, 13% higher than last year’s regular-season average on ESPN, and less than only two NBA preseason games since 2010, both of which featured LeBron James, according to basketball analyst and Hall of Famer 

“It sends a great signal to all of us—our partners, our sponsors, the athletes, and the league itself —that the momentum is not slowing down,” Cook said.

Between last year’s added audiences and the potential for even more new WNBA followers to come from the league’s expansion into San Francisco with the Golden State Valkyries (who are running their own 

), Cook said the league is on track for “significant growth” again this season. Plus, the W is riding a wave of interest from general sports fans across the board, which “Viewer Discretion” aims to capitalize on.

“They love great performances, they love rivalries, they love competitive games and games that are relevant,” he said. “The general sports fan started to see that, and I think we’re very confident that once this fan engages with the W once or twice, they’re gonna get hooked.”

"WARNING: THE FOLLOWING FOOTAGE CONTAINS DOMINANCE." "Warning" is in red" and the remaining text is in white, over a black background 

WNBA advises ‘viewer discretion’ in 2025 season campaign

The first iteration of the league’s new campaign from Wieden+Kennedy Portland features five top players, with more to come in the second half of the season.

Athletes tend to be front and center in most brands’ sports campaigns. But how many pro athletes regularly use accounting software?

The answer is likely very few—with the exception of the ones who have also started their own businesses. That’s why QuickBooks, the Intuit-owned accounting software company, chose to focus on leaders from the business side of women’s sports in its “Power Moves” campaign, which is geared toward driving consideration among small-business owners, according to QuickBooks VP of Marketing Cathleen Ryan.

“QuickBooks will always try to tap into culturally relevant moments with authenticity, and nothing says that more than female sports right now,” Ryan told Marketing Brew.

The “Power Moves” campaign consists of 

 focused on various women entrepreneurs in the sports industry talking about their businesses and how they use QuickBooks’s software. The episodes are about two minutes long and were shot at women’s sports bars around the country. The series debuted March 3 with an episode featuring Jax Diener, the owner of Watch Me! Sports Bar, and Tobin Heath and Christen Press, the USWNT icons who co-founded lifestyle brand and media company re—inc.

The episodes are being distributed across digital media company She Media’s platforms, which include websites like parenting outlet SheKnows and entertainment publication TVLine and which reach about 74 million unique viewers a month, according to She Media. QuickBooks is further amplifying the content with a media buy across 

, a sports media company whose founders, Jacie deHoop and Ellen Hyslop, are featured in the campaign.

Also spotlighted in the series are Allyson Felix, seven-time Olympic gold medalist and founder of women’s sports management firm Always Alpha; Jasmine Maietta, former pro basketball player and founder of sports lifestyle and apparel brand Round 21; Jenny Nguyen, CEO and founder of the women’s sports bar The Sports Bra in Portland, Oregon; and Jen Barnes, founder and CEO of The Rough & Tumble sports bar in Seattle.

It’s a full slate of partners meant to represent various off-field aspects of the women’s sports industry, from media to 

, Ryan said. Even the production company behind the videos, 

, is run by women, and the entire effort was spearheaded by Trailblazing Sports Group, the women’s sports commercial partnership firm founded by former ESPN ad sales exec 

, who said she was tapped for the project by QuickBooks’s media agency, Initiative.

“We look for partners that are authentic, that share our values, [and] that have reach and an engaging platform,” Ryan said. “One thing that we really wanted to do with this QuickBooks ‘Power Moves’ campaign is try to embrace the entire women’s sports ecosystem.”

Though the women who star in the videos come from different sectors of sports, they all have one thing in common: They all “live and die in QuickBooks,” Gotfredson said.

In addition to expanding Intuit’s efforts across women’s sports, which included a 

 campaign with Paige Bueckers this year, Ryan said the campaign is meant to frame QuickBooks as a tool for athletes turned founders, as well as create a “long-term connection” between the brand and entrepreneurs.

Even though the women who lead the sports industry off the courts and the fields don’t always find themselves in the spotlight, deHoop said The Gist’s audience has reacted positively to campaign content like 

 videos promoting the company’s episode.

“My ethos in general has been [that] we should center the athletes in what we're doing, so it's just not something that I thought people would be very interested in, but it's been really cool to see that that's not the case,” deHoop said.

Ally Davis and Melissa Forman, co-founders of Impakt Partners, don’t work exclusively on branded content around women’s sports, so they were focused on creating an “integration that is seamless” in order to keep viewers interested, Forman said.

“When you do branded content, it can be really tricky, and it can sometimes turn people off,” Davis said. “But in women’s sports…the fans are so looking for this type of content, any content about women's sports, they actually are appreciative of the brands that are stepping into the space.”

A photo collage featuring stills from episodes of SheKnows.

QuickBooks means business in  its latest women’s sports campaign

The Intuit-owned company tapped entrepreneurs from across the women’s sports ecosystem, including athletes-turned-founders, media execs, and bar owners, for “Power Moves.”