Sports Marketing
MassMutual kicks off brand campaign with athlete-led March Madness ad
The 60-second spot stars LSU star guard Flau’jae Johnson, the NWSL’s Christen Press, and tennis pro Madison Keys.
Sports Marketing
Sports Marketing
Women’s March Madness boomed in 2024. Can 2025 maintain the momentum?
Brand execs are finding no shortage of on- and off-court talent for campaigns, and “we’d love to sign everybody,” one exec said.
Sports Marketing
MLB spring training, as told by team creatives and marketers
“We come in, we try to get everything that we need for the season across all of our various sets, and leave no trace, because we know that our club is preparing for baseball,” one sports marketer said.
Sports Marketing
Exclusive: ESPN taps Noah Kahan to pull younger viewers to the Masters
The network today debuted the sixth annual edition of its Masters campaign, which each year features a different artist covering “Georgia on My Mind.”
Sports Marketing
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Sports Marketing
‘Not a women’s soccer ad’: NWSL kicks off its next era of marketing
In its third annual marketing campaign, the league is shining the spotlight on some of its stars.
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