Sports Marketing
Why a razor brand sponsored a pro volleyball championship
Bic Soleil’s sponsorship of the Pro Volleyball Federation’s 2025 championship tournament hinged on a play called the “bic.”
REVALIDATE PAGE
Sports Marketing
Sports Marketing
Fubo debuts women’s sports hub, riding demand for content
The Women’s Sports Zone will see its first brand sponsorship starting this weekend. Advertiser interest “has been huge for us,” a Fubo exec said.
Sports Marketing
How the New York Mets are working to engage baseball’s younger, casual fans
Baseball fandom is as much about vibes as it is about actual knowledge of the sport. The Mets are leaning in.
Sports Marketing
WNBA advises ‘viewer discretion’ in 2025 season campaign
The first iteration of the league’s new campaign from Wieden+Kennedy Portland features five top players, with more to come in the second half of the season.
Sports Marketing
QuickBooks means business in its latest women’s sports campaign
The Intuit-owned company tapped entrepreneurs from across the women’s sports ecosystem, including athletes-turned-founders, media execs, and bar owners, for “Power Moves.”
Sports Marketing
For Liquid Death, sports was just the ‘next frontier’ for its marketing
From soccer to the Super Bowl, Liquid Death has been inking sports deals left and right—all while maintaining its signature creative style.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
