Social & Influencers
Survey: Creators are seeking greater transparency in brand deals
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
Social & Influencers
Social & Influencers
As concern about online teen safety mounts, Meta re-ups its advertising offensive
An ad campaign highlighting safety tools on Instagram is getting additional airtime amid renewed efforts in Washington to regulate tech platforms.
Social & Influencers
Mikayla Nogueira shares her Point of View
The beauty influencer, whose skin-care brand rolls out this week, opened up about starting a brand and giving back to her millions of followers.
Social & Influencers
Tasty built its brand with video content. Now it’s found a million fans on WhatsApp
The video-first brand is using text-based messaging to broaden its horizons, since “you can’t put all your eggs in one basket,” its head of social and creators said.
Social & Influencers
Milani Cosmetics gets nostalgic with an ‘America’s Next Top Model’ homage
Both the brand and the show were born in the early 2000s, and Milani is reminding its customers of the good ol’ days.
Social & Influencers
How Facebook lost its groove
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
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