Social & Influencers
Why creators are taking the reins on event hosting
Marketers tell us offline engagements hosted by creators themselves are a trend to watch in 2026.
Revalidate Page
Social & Influencers
Social & Influencers
Experts predict the top social marketing trends of 2026
From generative AI to mega-creators, here’s where the industry seems to be heading in the new year.
Social & Influencers
TikTok signs deal to spin off US operations
CEO Shou Zi Chew told employees in a memo Thursday that it had come to an agreement with a series of investors, with a closing date of January 22.
Social & Influencers
‘Something super bingeable’: why Maybelline released a holiday microdrama
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
Social & Influencers
The social marketing trends that took over our feeds in 2025
From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.
Social & Influencers
This holiday season, more brands are mixing affiliate arrangements into their creator deals
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
Social & Influencers
What’s happening with social media bans?
The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.
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