Social media consultant Rachel Karten thinks “proof of reality” will bear more weight for brands than obvious AI, but companies like Adobe are betting otherwise.
The platform put its streaming dominance and 20-year history of cultural impact on display Wednesday night.
The platform is where audiences come together to “participate in culture,” Anne Marie Nelson-Bogle, VP of YouTube Ads Marketing, told the audience.
The pitch, featuring creators like Tiff Baira and comedian Roy Wood Jr., is part of a continued creator focus from the tech giant.
Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.
The social media company is opening up its chat feed to advertisers for the first time.
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