The rideshare app is looking to give brands access to “every angle of where people are looking,” Uber’s global head of advertising exclusively told Marketing Brew.
The potential for AI to “unlock the value of intellectual property” had one marketer hopeful.
He’s CMO of the translation service DeepL.
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
Shiny new objects aren’t enough, and attendees want to understand “what’s real and what’s scalable” at the annual conference, one marketer said.
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
She’s CMO, WP Engine.
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