There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
But AI-generated music is another story.
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
“We so strongly believe in people and that these are tools to extend, not replace, people,” Kate Rouch told us.
He’s CMO, Typeface.
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.
He’s CMO, Anaplan.
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