Brand Strategy
Influencer trips are out. Customer trips are in
After extravagant influencer outings prompted backlash, some companies are opting to give consumers gifts and getaways.
Brand Strategy
Brand Strategy
Coworking with Nicholas Love
He’s CEO, Kulur Group.
Brand Strategy
CEOs rate CMOs highly, but view marketing more skeptically: report
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
Brand Strategy
How 25 years of consolidation changed the media landscape for good
Years of megamergers across tech and media have made some media buying easier, but buyers and experts alike say a reckoning is on the horizon.
Brand Strategy
Ben & Jerry’s isn’t backing down from its online (and offline) activism
“It’s more important than ever for us to speak out,” the brand’s US activism lead told us.
Brand Strategy
Tariffs and uncertainty to pull down ad spend, analyst predicts
Ad industry growth is forecast to drop from 4.5% to 3.6%, according to Madison and Wall.
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