Brand Strategy
Airbnb adds additional booking options, taking aim at the hotel experience
The short-term rental company wants to leave the house with you via two new booking options.
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Brand Strategy
Brand Strategy
Coworking with Katy Kelley
She’s SVP, marketing and brand, Codeword.
Brand Strategy
Publishers say they have more to offer than hard news at NewFronts
The New York Times spent the majority of its presentation highlighting its other offerings, including games, cooking, and sports.
Brand Strategy
Dupe culture is more resonant than ever—and brands are leaning in
Brands are aiming to balance messages of cost-effectiveness and quality, but many are opting out of using the word “dupe” itself.
Brand Strategy
For the shopping tool Phia, its founders’ stories are central to its promotion
Phoebe Gates, daughter of Bill Gates, and her former Stanford roommate Sophia Kianni are promoting their shopping app and browser extension through content about their own entrepreneurship.
Brand Strategy
‘Monitor and prepare mode’: Ad agencies are counseling brands through tariff uncertainty
“These times of dislocation actually create opportunities for brands to tailor their proposition,” one exec said.
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