Brand Strategy
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.
Brand Strategy
Brand Strategy
2025 will be the year of AI-powered brand design, Adobe predicts
“Surreal and sleek” is in, according to Adobe’s report.
Brand Strategy
Coworking with Stacey Andrade-Wells
She’s CMO, Liquid IV.
Brand Strategy
Coworking with Jessica Serrano
She’s CMO, Dig.
Brand Strategy
Agencies are going all in on healthcare marketing
Ogilvy, IPG, and WPP’s Burson debuted new offerings this year, including some centered on influencer marketing.
Brand Strategy
In the wake of a polarizing election, mental health apps seek to reach all users
Execs from Talkspace and Headspace said they are seeing an influx of users seeking help as they market in a tough political climate.
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