Brand Strategy
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
Even with the push for new tech, consumer control and human connection are at the forefront of CES conversations.
Revalidate Page
Brand Strategy
Brand Strategy
A trip to the cinema: How theaters plan to entice moviegoers and advertisers in 2026
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
Brand Strategy
Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.
Brand Strategy
CMOs on their biggest priorities for 2026—excluding AI
From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.
Brand Strategy
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
Brand Strategy
Coworking with Keisha Taylor Starr
She’s EVP, CMO, The E.W. Scripps Company, and GM, Scripps Networks.
Brand Strategy
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
