Ad Tech & Programmatic
What the Perplexity-Amazon lawsuit could mean for digital advertising
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
Revalidate Page
Ad Tech & Programmatic
Ad Tech & Programmatic
Coworking with Irina Katsnelson
She’s SVP of enterprise sales, Nexxen.
Ad Tech & Programmatic
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
The social reporting feature includes metrics from Facebook and Instagram.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Ad-tech companies are looking to standardize agentic AI media buying
Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.
Ad Tech & Programmatic
How digital billboards changed the out-of-home game
From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.
Ad Tech & Programmatic
Google’s ad-tech antitrust trial remedy phase has wrapped. Now what?
Ahead of a decision from the judge, ad-tech experts shared their takeaways.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
