Ad Tech & Programmatic
Streamers keep leaning in on shoppable ads. Who will get it right?
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
The platform continues to pitch itself as a good place for advertisers to be.
“The category has arrived,” a Walmart marketing exec said.
AI Overviews will have ads above, below, and within AI-generated search results.
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
The company's advertising business made $223 million last quarter.
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