TV & Streaming
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
Revalidate Page
Ad Tech
TV & Streaming
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
Before CES, the media giant unveiled more ways for advertisers to activate against the NBA All-Star Game, the Super Bowl, and the Milan Cortina Winter Olympics and Paralympics.
TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
Ad Tech & Programmatic
Day 3 of the Google ad-tech antitrust trial remedy phase: Technical experts weigh in
A Harvard professor and a former banker were called to the stand on Wednesday to discuss the feasibility of proposed remedies.
Ad Tech & Programmatic
Divestiture and AI take center stage at day 2 of Google’s ad-tech antitrust trial remedy phase
Execs from The Trade Desk and Omnicom Media Group were among witnesses who testified.
Ad Tech
How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
TOGETHER WITH
TV & Streaming
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
“The real challenge is capturing this broader definition of engagement across an increasingly fragmented landscape,” Vogelman, who will be speaking at the Marketing Brew Summit, told us.
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