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First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

What’s Next? Navigating the Future Business of Creator Marketing

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Learn how strategic pitching and authentic storytelling can secure your brand a coveted spot in holiday gift guides. Featuring insights from PR expert Lauren Kleinman and Mavely CEO Evan Wray, this deep dive reveals proven strategies to help brands connect with influential editors and creators, win over consumers, and drive holiday sales.

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Why L.L.Bean is importing Japanese Americana.

Katie Hicks

Alyssa Meyers

Ryan Barwick

Jasmine Sheena

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Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Two major advertising holding companies scrubbed DEI language from their sites.

Agencies are quietly backing away from DEI initiatives

Illustration: Anna Kim, Photo: Adobe Stock

It’s the third time in less than two years that the company has lost an antitrust case. 

Google’s ad-tech business is an illegal monopoly, judge rules

The brand’s latest campaign, which kicks off with the LSU guard in Pumas, will be followed by ads featuring other sneaker brand partners and talent.

Foot Locker teams with Flau’jae Johnson in Gen Z marketing push

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