Consumer data is a powerful driver of decision making across all lines of business: marketing strategy, media buying, and even product development. The only problem is, data that can actually be used to inform business operations doesn’t always start with a complete view. Each function of a business engages with consumers differently, and with that, comes siloed and disconnected data points. How can executives create a single source of truth or 360 view of their customers?

Join Marketing Brew as we sit down with Anywhere Real Estate’s Chief Marketing Officer, Esther-Mireya Tejeda, to understand how they completely transformed their marketing strategies through data-driven insights. Esther joins us to share the lessons learned from Anywhere’s recent data unification journey, the key collaboration efforts that led to data standardization across the company, and how the team is now equipped to respond to rapidly evolving consumer behaviors.