Grab your pass, grab a bite, and power up with a brew or two before we dive into a day of connection and conversation.

What makes influencer marketing so different from something like a celebrity endorsement? Two key ingredients: niche audiences and authenticity. In this new digital landscape, influencers have become brands in their own right, creating recognizable personalities tailored to their specific audience or community. These personal brands are built on trust, and that’s not by mistake. Digital audiences are holding their favorite influencers accountable, and in doing so it's critical that influencers maintain relatability with their audience and authenticity in their brand voice to ensure their messages continue to resonate, whether those are organic or paid partnerships.

How, then, do you balance your own brand’s authenticity with influencer partners? Some brands opt for a fully scripted read, while others work as creative partners and let the influencer’s vision drive the message. How do you decide what’s best for your needs? Join Marketing Brew alongside brands you know and love — and their influencer partners — for a behind the scenes look at how these decisions are made.

The beauty filter is off and we’re channeling our most authentic selves for a behind-the-scenes look into how talent management agencies work their magic with your favorite creators and influencers. During this panel conversation, Marketing Brew sits down with Ponte Firm’s Founder and CEO, Shana Davis-Ross, and Kit Keenan, one of Ponte’s very own creators, to spill the tea on how agencies identify the next big thing, negotiate those must-have brand deals, and keep talent and brands aligned. Think of this as “a day in the life” of influencer management where you’ll get the inside scoop on the contractual nitty-gritty and the ultimate POV on best practices for communication and collaboration that every social marketer needs to know.