Ryan Barwick is a media and advertising reporter who's written extensively over the last four years about the platforms that support the digital advertising economy, privacy legislation, and the misaligned incentives between the two. Previously, Barwick covered the travel industry for Adweek Magazine, and worked on the overnight shift for CBS Newspath, where he nursed a crippling caffeine addiction.
“Buyers, brands, and agencies are trying to make every single dollar work as hard as possible,” said Gabilan, who is addressing the industry in a keynote on Wednesday.
PRESENTED BY Retail BrewThe mobile app marketing company has said a quartet of short-sellers are pushing “false narratives” about its business operations.
The industry grew 15% year over year.
As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.
Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.
“We’re all planning for change,” Andrea Palmer, the CEO of Publicis Health Media, told Marketing Brew.
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
An ad campaign highlighting safety tools on Instagram is getting additional airtime amid renewed efforts in Washington to regulate tech platforms.
Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.
PRESENTED BY Retail BrewThe retail giant will let advertisers target its shoppers on Facebook.
