CES
Inside the Kotex brand overhaul
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
Revalidate Page
Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.
TV & Streaming
Clip it good: How marketers are making experiences worth clipping
As short-form content proliferates online, brands may need to adapt content strategies to match.
Social & Influencers
‘She’s a cultural icon’: How Barbie’s marketing team is targeting fans across generations this year
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Ad Tech & Programmatic
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Social & Influencers
Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts
Marketers need to “feed the system” with content, one Meta exec said.
Social & Influencers
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
The company is popping up in New York, Chicago, and LA to highlight historical figures.
Sports Marketing
As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
Brand Strategy
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
WPP execs are the latest to tell the market they’re retooling the model.
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.