Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.
Despite rising travel costs and economic uncertainty, the industry is still shelling out to get execs to the South of France. But some are recalibrating their approach.
A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.
The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
As short-form content proliferates online, brands may need to adapt content strategies to match.
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Marketers need to “feed the system” with content, one Meta exec said.
The company is popping up in New York, Chicago, and LA to highlight historical figures.
