Brand Strategy
Exclusive: The Onion has opened a creative agency
America’s Finest Creative Agency is “like a writer’s room and like a strategic and conceptual laser in your pocket,” The Onion’s CMO Leila Brillson said.
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Katie Hicks is a senior reporter for Marketing Brew covering culture, social media, and influencer marketing. Previously, Katie worked at Vox and Axios in Washington, DC. She is a graduate of the Columbia University Graduate School of Journalism.
Social & Influencers
YouTube caps off upfronts week with a bang—and Lady Gaga
The platform put its streaming dominance and 20-year history of cultural impact on display Wednesday night.
TV & Streaming
Amazon flaunts its size in second-ever upfront
The company, which says it can reach 300 million people through advertising, put its platforms and full-funnel advertising strategies on display with an onslaught of celebrity cameos.
Social & Influencers
YouTube puts the spotlight on creators at this year’s NewFronts
The platform is where audiences come together to “participate in culture,” Anne Marie Nelson-Bogle, VP of YouTube Ads Marketing, told the audience.
Social & Influencers
TikTok’s message to advertisers: We’re not going anywhere
At its NewFronts presentation, TikTok executives assured advertisers that its business “will not change” as they emphasized the platform’s cultural centrality.
Social & Influencers
More people are searching for Reddit results and some brands are benefiting
Certain marketers are finding success on the internet’s “most human” social platform, but they advise to tread carefully.
Social & Influencers
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Convertible-shoe brand Pashion Footwear founder Haley Pavone is using TikTok to voice opposition to the policy change, which she says could devastate businesses like hers.
Social & Influencers
LTK wants to be creators’ post-social platform of choice
Founder and President Amber Venz Box said the platform is “playing the long game” and aiming to provide a home for creators amid social platform and economic uncertainties.
Brand Strategy
The story behind that Bon Iver canned salmon
A partnership with Fishwife, one of more than 25 collabs around the album “SABLE, fABLE,” was part of a new strategy for the indie band to drum up attention and display “tongue-in-cheekiness.”
Ad Tech & Programmatic
Google’s ad-tech business is an illegal monopoly, judge rules
It’s the third time in less than two years that the company has lost an antitrust case.