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Inside QuickBooks’s latest women’s sports campaign. 

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Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Social media consultant Rachel Karten thinks “proof of reality” will bear more weight for brands than obvious AI, but companies like Adobe are betting otherwise.

AI use is becoming more common on social media. Should brands use it—or shun it?

An exec said she hopes “F1: The Academy” amplifies the drivers while increasing brand consideration.

How American Express is capitalizing on Netflix’s new F1 Academy docuseries

TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.

Why one company went all in on marathons

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