Sports Marketing
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
An exec said she hopes “F1: The Academy” amplifies the drivers while increasing brand consideration.
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Jennimai is a reporter at Marketing Brew covering social media and entertainment. Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Social & Influencers
Should brands use AI in social media?
The allure of taking advantage of a moment like the ChatGPT-generated-action-figure trend is too strong, and all of a sudden, it seems the hottest (and quickest) thing a social media manager can do is get in on the AI buzz—but should it be?
Brand Strategy
Airbnb adds additional booking options, taking aim at the hotel experience
The short-term rental company wants to leave the house with you via two new booking options.
TV & Streaming
What’s old is new again: Warner Bros. Discovery reintroduces HBO Max and offers advertisers access to nostalgic IP
“The good news is I have a drawer full of stationary from the last time around,” HBO CEO and chair Casey Bloys joked at the company’s annual upfront presentation.
TV & Streaming
TelevisaUnivision aims to win over Hispanic audiences even more with sports, music, and shortform
At the company’s upfronts presentation, execs announced new live events and an increased investment in short-form video.
Social & Influencers
It goes down in the DMs: Snap leans into messaging ads and live events at NewFronts
The social media company is opening up its chat feed to advertisers for the first time.
Brand Strategy
Dupe culture is more resonant than ever—and brands are leaning in
Brands are aiming to balance messages of cost-effectiveness and quality, but many are opting out of using the word “dupe” itself.
Ad Tech & Programmatic
T-Mobile touts ‘better’ data—not big data—at NewFronts
The telecom’s advertising arm presented a suite of data-backed and AI-powered solutions for OOH and digital advertising.
Social & Influencers
The brands and marketing campaigns that won Webby Awards this year
Fenty Beauty, Nike, Rare Beauty, and Powerade were among the brands that took home awards for their campaigns and technology use.
Brand Strategy
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
Tony’s Chocolonely and Califia Farms are balancing the political climate with consumer sentiment, according to executives.