Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.
Revalidate Page
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Social & Influencers
Polymarket and Kalshi are turning TV programming into one big casino
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Social & Influencers
‘The creative is coming out of the internet’: What this year’s Webby winners say about advertising
We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.
Social & Influencers
Why ‘Brandchella’ still has staying power
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Social & Influencers
The advertising, media, and PR award winners from the 30th annual Webby Awards
Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.
Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
TV & Streaming
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.
SXSW
To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others
The entertainment industry and creator economy grappled with AI tension, while consumer brands may be a step behind what’s coming next, experts told us.
TV & Streaming
Tubi promises passion and performance at NewFronts
The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.
Social & Influencers
For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come
We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.