Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
After organizing a community movement to bring pro women’s soccer to the city, “our best brand-builders” voted on the name and helped break ticket records.
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
The historic team kicked off the new year with a rebrand spanning, name, logo, and colors as it works to modernize and attract next-gen F1 fans.
Formula 1, flag football, and endurance races are among the properties primed for partnerships in 2026 and beyond.
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.
From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.
“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
