Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Revalidate Page
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Sports Marketing
It’s a bird, it’s a plane, it’s Sky Scraper: How New York City FC got its pigeon mascot
The MLS team took a page from Ellie the Elephant’s playbook—and worked with the consultancy behind the Phillie Phanatic—to create a bird that could become a fan favorite.
Sports Marketing
Mondelēz taps soccer superstars to get people snacking during World Cup
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
Sports Marketing
Axe asks soccer fans to go out on a limb for World Cup tickets
The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
Social & Influencers
‘This famous butt’: How Verizon created that ad with Connor Storrie
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
Sports Marketing
WNBA kicks off 30th season with a campaign for the GOATs
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
Sports Marketing
Welcome to the era of the college jersey patch
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.