Sports Marketing
Why a pet food company went all-in on the Olympics and Paralympics
After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.
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Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Sports Marketing
The art of the WNBA schedule release
Fans expect creative announcements of game schedules. If teams fail to meet them, “you’re gonna get trolled,” one CMO said.
TV & Streaming
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
The medical apparel brand started the Games with a campaign about Vonn’s epic comeback after injury. Then she got hurt again.
Sports Marketing
How Good Good Golf is carving out its place in golf history
The golf brand, which got its start on YouTube, released a new campaign as part of an effort to build its reputation among "traditional golf audiences,” its marketing director said.
Sports Marketing
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
A bus tour kicking off today will give Unrivaled fans across three cities access to a mobile version of the Sephora glam room players use on game days.
Sports Marketing
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
The NWSL team celebrated the historic resigning of its star forward with a massive OOH push in the DC area.
Sports Marketing
Budweiser clocks another Super Bowl ad win in recall report
Unaided brand awareness and plot attribution of this year’s top Super Bowl ads was up from 2025, according to a new report from Big Chalk.
Sports Marketing
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
With this year’s US vs. World format going down at Inuit Dome in LA, league sponsors are leaning into player partnerships, community activations, and social extensions during All-Star Weekend.
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
Sports Marketing
Budweiser won the Super Bowl
The beer giant topped USA Today’s Ad Meter for the 10th time and scored highly on several other ad rankers.