Sports Marketing
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
An exec said she hopes “F1: The Academy” amplifies the drivers while increasing brand consideration.
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Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Sports Marketing
Why one company went all in on marathons
TCS sponsors five of the seven World Marathon Majors, plus dozens of other running events.
Sports Marketing
Why a razor brand sponsored a pro volleyball championship
Bic Soleil’s sponsorship of the Pro Volleyball Federation’s 2025 championship tournament hinged on a play called the “bic.”
Social & Influencers
Should brands use AI in social media?
The allure of taking advantage of a moment like the ChatGPT-generated-action-figure trend is too strong, and all of a sudden, it seems the hottest (and quickest) thing a social media manager can do is get in on the AI buzz—but should it be?
Brand Strategy
Marketing budgets stagnate from 2024 to 2025: report
Gartner’s annual CMO Spend Survey found that marketing budgets this year represent 7.7% of a company’s total revenue, the same share as in 2024.
Sports Marketing
Fubo debuts women’s sports hub, riding demand for content
The Women’s Sports Zone will see its first brand sponsorship starting this weekend. Advertiser interest “has been huge for us,” a Fubo exec said.
TV & Streaming
This year’s best jokes from the upfronts
Comedians like Seth Meyers, Seth MacFarlane, Jimmy Kimmel, Conan O’Brien, and Jamie Foxx took shots at rivals and lampooned the state of the industry throughout the week.
Brand Strategy
Apple is Kantar’s most valuable brand for fourth year in a row
The tech giant was the only company in Kantar’s annual BrandZ report with a brand value in the trillions, up 28% year over year to $1.3 trillion.
Sports Marketing
How the New York Mets are working to engage baseball’s younger, casual fans
Baseball fandom is as much about vibes as it is about actual knowledge of the sport. The Mets are leaning in.
Sports Marketing
WNBA advises ‘viewer discretion’ in 2025 season campaign
The first iteration of the league’s new campaign from Wieden+Kennedy Portland features five top players, with more to come in the second half of the season.