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Profiles

a collage of Haley Pavone appearing in a TikTok video explaining the effects of tariffs on small businesses, and an image of a Pashion Footwear shoe
Social & Influencers

Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says

Convertible-shoe brand Pashion Footwear founder Haley Pavone is using TikTok to voice opposition to the policy change, which she says could devastate businesses like hers.

Katie Hicks | May 1, 2025
image from Netflix and GM Super Bowl campaign
TV & Streaming

United Talent Agency is further building out its entertainment marketing division

The Hollywood powerhouse continues its push into branded content as advertisers look to integrate into film and TV.

Jasmine Sheena | Feb 26, 2025
Sports Marketing Brew series featuring Leah Davis. Credit: Leah Davis
Brand Strategy

How SailGP’s CMO is leveling up the racing league

CMO Leah Davis wants to bring SailGP to a global audience through educational and entertaining marketing campaigns.

Alyssa Meyers | Jan 29, 2025
MKB Sports Marketing series featuring Kerry Tatlock
Sports Marketing

A basketball exec’s journey from startup soccer to the NBA

Kerry Tatlock didn’t imagine herself working in sports, but has so far had a nearly two-decade-long career at the NBA.

Alyssa Meyers | Dec 12, 2024
a photograph of Julie Haddon, the CMO of NWSL, wearing a blue blazer, on the right-hand side; on the left is a blue-and-green stylized collage of soccer balls and a soccer field
Sports Marketing

How the NWSL’s CMO became obsessed with growing women’s soccer

Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.

Alyssa Meyers | Nov 22, 2024
Lara Krug on sports templated background.
Sports Marketing

Why marketing cosmetics and beer prepped the Kansas City Chiefs’ CMO for her biggest role yet

Lara Krug, the team’s first CMO, is working to ensure the back-to-back Super Bowl champs find international fandom.

Alyssa Meyers | Oct 24, 2024

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