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Features

Netflix DVD envelopes
TV & Streaming

How Netflix blew up the TV industry—and shaped a new one

Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.

Jasmine Sheena | May 15, 2025
NBCU ad sales chief Mark Marshall onstage in front of an orchestra and dancers dressed in bright green outfits and a backrop evoking Oz from the movie Wicked
TV & Streaming

NBCU kicks off upfronts week touting company-wide unity—and needling competitors

“Our opinion has been, and always will be, that ads are god’s gift to the world,” ad sales chief Mark Marshall said during a star-studded presentation at Radio City Music Hall.

Jasmine Sheena, Kelsey Sutton | May 12, 2025
Creative problem solves working side by side, a woman taking notes in a journal, a woman holding a baby working on a laptop, a man working as a sound engineer, and a man holding a lighting structure for film. A final person looks as their clock, highlighting project time management and collaboration.

A tale that takes some time: How LucidLink ends the digital bottleneck

One team, alike in dignity, in digital marketing.

Morning Brew Creative Studio | May 12, 2025TOGETHER WITH LucidLink
NBCU Peacock
TV & Streaming

This upfronts season, NBCU is focused on making ‘existing media work harder’

EVP, Strategy Gina Reduto shared the media giant’s priorities ahead of its presentation.

Jasmine Sheena | May 9, 2025
Rows of glasses with a 'dupe' tag attached on a few.
Brand Strategy

Dupe culture is more resonant than ever—and brands are leaning in

Brands are aiming to balance messages of cost-effectiveness and quality, but many are opting out of using the word “dupe” itself.

Jennimai Nguyen | May 8, 2025
A hand pointing a remote control at a TV displaying a shoppable ad for lotion.
TV & Streaming

Ahead of upfronts, streamers are sprucing up their shoppable ads offerings

Executives say economic volatility could lead to more demand for lower-funnel advertising options on TV.

Jasmine Sheena | May 6, 2025

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