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comedian Jimmy Kimmel presenting at Disney upfront
TV & Streaming

Our biggest takeaways from this year’s upfronts

Sports, simplified streaming, and Steve Aoki were just some of the things attendees saw this year

Jasmine Sheena | May 20, 2025
Spotify logo
Ad Tech & Programmatic

Inside Spotify’s evolving ads strategy

Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.

Jasmine Sheena | May 19, 2025
Netflix DVD envelopes
TV & Streaming

How Netflix blew up the TV industry—and shaped a new one

Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.

Jasmine Sheena | May 15, 2025
NBCU ad sales chief Mark Marshall onstage in front of an orchestra and dancers dressed in bright green outfits and a backrop evoking Oz from the movie Wicked
TV & Streaming

NBCU kicks off upfronts week touting company-wide unity—and needling competitors

“Our opinion has been, and always will be, that ads are god’s gift to the world,” ad sales chief Mark Marshall said during a star-studded presentation at Radio City Music Hall.

Jasmine Sheena, Kelsey Sutton | May 12, 2025
Creative problem solves working side by side, a woman taking notes in a journal, a woman holding a baby working on a laptop, a man working as a sound engineer, and a man holding a lighting structure for film. A final person looks as their clock, highlighting project time management and collaboration.

A tale that takes some time: How LucidLink ends the digital bottleneck

One team, alike in dignity, in digital marketing.

Morning Brew Creative Studio | May 12, 2025TOGETHER WITH LucidLink
NBCU Peacock
TV & Streaming

This upfronts season, NBCU is focused on making ‘existing media work harder’

EVP, Strategy Gina Reduto shared the media giant’s priorities ahead of its presentation.

Jasmine Sheena | May 9, 2025

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